For both new and existing brands, being visible in AI-driven platforms like Google AI Overviews, ChatGPT, Grok, Perplexity, and others is no longer a luxury—it’s essential.

Why AI Visibility Matters for Brands

• Zero-click dominance: Up to 65% of Google searches now result in zero clicks, with results answered directly by AI Overviews and chatbots 

• Brand authority signal: AI systems cite only 2–3 trusted sources. Generative Engine Optimisation (GEO) ensures your brand is among them 

• Equal opportunity for newcomers: Chatbots like ChatGPT update dynamically, meaning even lesser-known brands can be cited if they provide authoritative content 

• Off‑site presence is key: A major study of 75,000 brands found that branded web mentions correlate most strongly (r=0.664) with AI visibility—far more than backlinks

Why This Matters for Startups and Established Brands

Brand Stage                                                                  Opportunity in AI Search

New Brands                                                                  Can rapidly gain recognition via targeted, niche content and long-tail queries

Existing Brands                                                          Must protect share of voice as AI channels replace traditional search clicks .