It’s increasingly essential for products to be optimised for visibility not only in traditional search but across AI-powered platforms like Google AI Overviews, ChatGPT, Perplexity, Grok, and others.

Why AI Visibility Matters for Products

• AI Overviews reshape ecommerce discovery: Around 16 % of ecommerce queries now show AI Overviews, representing about 13 % of ecom search volume. Importantly, 80 % of products featured in these aren’t even ranking organically in top positions – it’s about structured, AI‑ready data, not traditional SEO dominance 

• Growing zero-click behaviour: AI Overviews and chat interfaces answer queries directly, bypassing clicks to product pages entirely—some sites report a 22–30 % drop in search referrals since AI Overviews launched .

• ChatGPT as shopping assistant: ChatGPT now displays product cards with images, prices and merchant links based solely on structured data—no paid ads included 

• Competitive advantage: AI-generated product displays can outrank traditionally top-ranked listings. Optimised AI‑ready product data allows newer or lower-ranked products to be surfaced first